4th Generation 👀

Good morning! ChatGPT-4 is officially here, meaning marketers and entrepreneurs from around the world are off to the races testing this new tech.

Generative AI has absolutely been the biggest story of 2023, and this is the biggest development yet.

So how exactly is ChatGPT-4 different from 3? We’re glad you asked. Here are 5 key differences…

Here’s your full rundown this Thursday morning…

• No Habla - Duolingo Debuts Subscription AI Tutor

• Meta - Plans For Next Major Layoff Round Announced

• WFH - Your Most Common Problems SOLVED

• SEO - Your Complete 10-Point Checklist

• Value Add - 3 Tips For Raising Your Perceived Value

Lurn Bytes: Your Daily News Download

Duolingo Intros New AI-Powered Tutor - A new “Max” subscription was just released by the language learning app that will cost $29.99 per month. To justify the cost, they’ve introduced ChatGPT-4 powered AI into the mix. We have to ask (once again), is anyone not using AI right now?

Meta Announces 10,000 New Job Cuts - Zuckerberg has coined 2023 as the “year of efficiency.” Unfortunately for employees that means another 10,000 job cuts after the initial 11,000 were let go in November. Zuck says it's all about cutting projects that aren’t performing…

The Most Common WFH Problems Solved- Think about it for a second, what are the biggest issues you have when working from home? A new book called “The Remote Worker’s Handbook” claims to have solved the most common issues. Take a peek…

10 Tips For Boosting SEO Success

Organic traffic is the gift that keeps on giving. It’s a steady flow of FREE traffic and leads to your business. Not to mention, people who find your business organically are actively looking for a solution to their problems.

Of course, the biggest challenge with SEO has always been the time investment.

The traffic itself may be free, but it can take quite a bit of time to build your SEO content to a point where it’s bringing in meaningful traffic.

That’s where this 10-point guide from Semrush comes in.

It’s packed with tips and tricks you can implement immediately to boost your SEO content. There are specific action items for your…

• Titles & Subheads

• URLs

• Images

• Meta Descriptions

• And much more…

If you feel behind with your SEO strategy, or you just want to improve your existing content, check out this 10-point guide now!

75%

That’s the percentage of consumers who say they judge a company’s credibility based on its website design, according to Kinesis.

3 Tips For Increasing Perceived Value

Most entrepreneurs think price is the only thing people consider when buying something.

That simply isn’t true.

Instead, people buy based on their perceived value of what they’re buying. Basically, do they feel like they’re getting good value for their money?

Perceived value is what the customer THINKS an item is worth.

Now, you’re not going to get someone to buy an apple for $10 of course, but there are small tweaks you can make to DRAMATICALLY raise your products’ perceived value.

Today, we’ll show you 3 strategies we love…

#1: Show a Discount

When sending traffic to your landing page, be sure that a product’s regular price is higher than the discount shown on your landing page.

For example, showing a 30% discount off your “regular” price will dramatically increase the perceived value of your offer. Just make sure you price things so you’re still profitable.

Everyone wants to feel like they’re getting a good deal.

#2: Price Similar to Major Retailers

Guess what most people do before they buy something?

They look up the price of the item on websites like Amazon to see what they should be paying before they make their purchase.

So, when you price your products similarly to those on major retailers, consumers are more inclined to buy from you to avoid the hassle of logging into Amazon.

But if they can get a much better deal on Amazon, they’ll just go there instead.

#3: Create Trust

When consumers feel that a purchase is guaranteed, their confidence in you increases. 

So, include certain elements on your store pages to instantly increase your product’s perceived value.

Two big ones are…

1. Guarantee emblems and icons

2. Money-back guarantee

This reduces a lot of the fear people have when buying something.

Tomorrow, we’ll be back with 2 MORE tips we love for increasing your product’s value. Stay tuned!

ICYMI - The Biggest Stories You May Have Missed

Google Expands Local Services Ads - This is big for small businesses. Google announced they’re expanding their “Local Services Ads” to include 5 new categories of businesses. The new verticals include education, people care, pet care, wellness, and healthcare…

Amazon Announces 1st Black Friday NFL Game - This week, Amazon announced that it will be streaming the NFL’s first-ever Black Friday game the day after Thanksgiving 2023. Prime became the exclusive provider of Thursday Night Football before the 2022 season, and this is another major step for the streaming service…

Reddit Unveils TikTok Style Video Feature- Yet another social media platform is trying to emulate TikTok’s wild success. This time, it’s Reddit that is adding a separate feed for short video scrolling…

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