A 2023 Love Story šŸŒ¹

5 lead gen strategies + TikTok keeps paying outā€¦

Good morning! Well, it was only a matter of time wasnā€™t it?

Generative AI has officially made its way into the dating world. A new dating platform will create an ā€œAI likeness of youā€ that will chat with others for you. They claim itā€™s all about AI ā€œbreaking the iceā€ for you faster and more efficiently.

And some say chivalry is deadā€¦

Hereā€™s your full rundown this Thursday morning!

  • Lead Gen - 5 Expert Strategies To Boost Lead Generation

  • Rumors Swirl - Metaā€™s Twitter Alternative Arriving Soon

  • Cha Ching - TikTok Adds Yet Another Monetization Feature

  • Trending - Deep Dive Into YouTubeā€™s Engagement Report

  • Daily Hack - Start Creating Better Headlines ASAP

Lurn Bytes: Your Daily News Download

5 Lead Generation Tips To Use Today - It doesnā€™t matter what business you run or what niche youā€™re in, everyone needs the same thing: more high quality leads. Now, if only getting those leads was that simple. Here are 5 expert strategies to help you bring in better top-notch leads ASAPā€¦

Metaā€™s Twitter Competitor Launching In July - Start your countdowns (if youā€™re into that sort of thing). Rumors are swirling that the new platform will debut in July. Thereā€™s still a lot we donā€™t know about it, but more details are coming out every day. Hereā€™s what we know so farā€¦

TikTok Launches Another Monetization Feature - They REALLY want you to make money from their app. This week, TikTok announced another feature to put money in your pocket. This one has creators submitting video ads to brands, and getting paid for them. Hereā€™s how it worksā€¦

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Our Biggest Takeaways - YouTubeā€™s Trend Report

So yesterday, we mentioned YouTubeā€™s newest ā€œCulture & Trends Reportā€ in our bytes section, but today we want to do a deeper dive now that weā€™ve had time to analyze it.

We love this report because itā€™s FULL of ideas for creating more engaging content and really leveraging the platform for more traffic and leads.

So what were our biggest takeaways?

#1: Multiple Formats - According to YouTube, 87% of users have watched at least 4 of the different types of content formats in the last year. People arenā€™t just watching long-form videos anymore.

#2 - AI Is King - More than 1.7 BILLION views in 2023 alone have gone to videos about generative AI tools. The message is the same on YouTube as it is everywhere else - people are intrigued by AI.

#3 - Fan Accounts Dominate - 47% of Gen Z users have watched videos made by fans of certain content or topics. Think of things like NBA highlight videos or movie clips of a certain actor.

Anytime YouTube tells us what type of content is doing best, we listen. Donā€™t ignore the low-hanging fruit!

Marketing Stat Of The Day

1 Billion Hours

Thatā€™s how much content YouTube users consume on the platform every single day, according to DemandSage. Thatā€™s over 114,000 years of content!

Daily Hack - Create The Perfect Headlines For Your Audience

There is NOTHING more important for grabbing your audienceā€™s attention than a strong HEADLINE.

Without a strong headline, youā€™re missing out on a huge percentage of your audience that will just keep scrolling.

Today, weā€™re sharing a few quick strategies you can implement into your headline writing IMMEDIATELY.

Seriously, with just a few more minutes of attention, you could see a dramatic increase in your engagementā€¦

#1: Keep It Short & Sweet - Aim for headlines that are no longer than 8 words, and focus on conveying the main benefit or value proposition of your product or service. People keep scrolling when they see long text!

#2: Use Power Words - Power words are words that trigger an emotional response in the reader. Words like "free," "limited time," or "new." These words can help to grab the attention of your audience and encourage them to take action.

#3: Use Specific Numbers - Headlines that include numbers tend to perform well, as they give the reader a specific and concrete idea of what to expect. For example, "5 Simple Steps to Achieve Your Goals" is more likely to get clicks than "How to Achieve Your Goals."

#4: Deploy Action Verbs - Action verbs like "discover," "learn," or "unlock" can help to convey a sense of movement and encourage the reader to take action. Notice how we just told you to ā€œdeployā€ action verbs and not simply ā€œuseā€ them? Itā€™s a much more powerful way of talking.

#5: Headline + Value Proposition - The headline of your landing page should clearly communicate the main benefit or value proposition of your product or service. This will help to attract the right audience and encourage them to take action.

Not only will you weed out people who arenā€™t quality leads, youā€™ll also give people a much more specific idea of what theyā€™ll get from you. What do you think of this daily hack? Well, this is just the start of what we have for youā€¦

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ICYMI - The Biggest Stories You May Have Missed

YouTubeā€™s New Consumption Report Drops - Hereā€™s another update weā€™re pumped to see. YouTube just dropped its 2023 Creative Trends report, which gives you a DEEP dive into everything performing best on the platform. If you touch YouTube whatsoever, you need to see thisā€¦

TikTok Comes For Amazon With New e-Com Initiative - TikTok seems bent on global domination, and now itā€™s setting its sights on Amazon. Its new ā€œTrendy Beatā€ shopping section is currently in tests, but will allow users to shop and ship directly from the app. Itā€™s pretty coolā€¦

Start Your Amazon Prime Campaigns Now - Newsflash, Amazon Prime Day is just 13 days away. And if you havenā€™t started your Prime Day campaigns yet, today is the day (looking at you eCom marketers). Check out some of the biggest new features for this yearā€™s Prime Dayā€¦

Let Us Know What You Think!

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