Content Hacks & iPhone Updates 👩‍💻

Good morning! A new startup named Telly wants to give away 500,000 55-inch 4K televisions, valued at $500 each. So what’s the catch?

The televisions have two screens, one of which is constantly displaying ads. The TVs also have an integrated sound bar and a video conferencing camera. So it does have some cool features.

You can see exactly what this television looks like…

Now, here’s your full rundown this Thursday morning…

• PrimeAI - Amazon Touts “Once-in-a-Generation” Transformation

• Hey Siri - iPhone Can Now Talk In Your Own Voice

• Extended - 8 Google Ad Extension To Boost Engagement

• Stackin’ Up - New Benchmark Report Shows Ad Cost Averages

• Hacks - 1 Super Quick Hack For Better Content

Lurn Bytes: Your Daily News Download

Amazon Touts “Once-in-a-Generation Transformation For Search - Everyone is putting AI into their search functions now, but not everyone is as bullish as Amazon. They made quite a declaration this week about the capabilities of its AI on search functionality. You have to see this, especially if you sell anyone on Amazon…

New Accessibility Features Released By Apple - Earlier this week, the tech company revealed a slew of new features for its most popular devices, including an automated voice that sounds like the user (instead of Siri). There are also updates that streamline the interfaces on iPhone and iPad. Check them out…

8 Google Ad Extensions That Boost Engagement - Looking to boost your click thru rate and conversion rates? Well, who isn’t? In this guide, you’ll find 8 popular Google extensions that can help boost all your metrics on Google Ads. Which will work best for you?

[Report] Are You Meeting These Ad Benchmarks?

How exactly do your search ads compare to your competitors? Well a brand-new report from WordStream shows the exact benchmarks in a variety of industries and niches.

TLDR: You can see the full report right here. 

Some of the biggest takeaways from the report?

• Click through rates (CTR) is up in 22 of 24 industries…

• Cost per click (CPC) is also higher in 61% of industries…

• Conversion rates (CVR) are down in 91% of industries…

So if you’ve seen your ad costs climb, and your conversions fall, you’re not alone. Almost all digital marketers have seen the same thing happen with their search ads this year.

Across all industries, here are the average benchmarks:

• Click through rate = 6.11%

• Cost per click = $4.22

• Conversion rate = 7.04%

• Cost per lead = $53.52

Take those numbers with a grain of salt however. Depending on the industry, the numbers vary widely. For instance, the report finds the average CPL in the auto industry is just $21.12, while it’s as high as $132.95 in the career & employment niche.

We highly recommend you check out the full report and see how your numbers compare.

Go Here & See The Full FREE Report!

98,000

That’s how many searches are done on Google every single second, according to Internet Live Stats.

Quick Hack - Generate Better Content ASAP!

We talk about this a lot at Lurn Daily, but elite customer experience can be one of the best tools for your MARKETING.

Obviously, strong customer support helps generate repeat business.

But it does something completely different that most overlook…

It can help you create better CONTENT!

It’s so important that most businesses now hire a dedicated Customer Experience Specialist.

This could be a virtual assistant or a dedicated team member, but their primary focus should be on constantly talking to customers and surveying them about their experiences with your product or service. This should start from the first time they see your ad all the way through your premium offer.

Now, if you can’t afford a team member, don’t worry.

Sending automated surveys is something you can do yourself quickly and you’ll get back a goldmine of content ideas.

What’s the mission of these surveys and this feedback?

To bring you at least one BIG IDEA regularly to improve your product and overall customer experience.

By making your offer better through continuous improvements, you'll not only generate more referrals and word-of-mouth advertising, but you'll also gain valuable insights to make all your marketing assets better.

You'll discover what your customers truly value about your offer, which you can then highlight in your sales and marketing.

Not only that, you’ll also get a ton of questions. If one person has that question, you can almost guarantee that others have the same one. Answering those questions can turn into…

• Blog posts

• Social media posts

• FAQs on your site or opt-in page

• Video tutorials

• Email campaigns

• And so much more

So many people think of the customer experience as separate from marketing. When you combine the two, you can really set your content apart!

Don’t forget, we’re going IN-DEPTH on all of the EXACT marketing tactics we use every day inside The Digital Marketing Alliance.

With over 50 comprehensive video lessons, we offer a step-by-step guide to all our daily marketing operations..

And that’s just a piece of what you get. Go Here & See Everything Our VIPs Get!

ICYMI - The Biggest Stories You May Have Missed

SEO: Don’t Make These 5 Link-Building Mistakes - Getting free traffic without a solid link-building strategy is like fighting an uphill battle. Your content just won’t succeed if you’re not balancing link-building with content generation. However, far too many of us approach link-building all wrong. And it all starts with these 5 common mistakes…

Report: Best Times to Post on Every Social Platform - You can post an epic piece of content, but if you do it at the wrong time, your engagement will tank. So it’s critical to schedule your posts at times when your audience is most likely to engage. Here’s a new report with all the details…

This Helps Create Better LinkedIn Content - Stop ignoring LinkedIn! Especially if you’re in the B2B market, LinkedIn is one of your best assets. Now, the platform is making it easier than ever to create content for the platform with new features designed specifically for creators. This is a game-changer…

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